Annual Report
2013/2014
DRIVING
EXPANSION.
ENSURING
CONTINUITY.
MAKING STRONG
COMPANIES STRONGER.

Unser Heimatbäcker GmbH

Unser Heimatbäcker

BAKERY CHAIN

Unser Heimatbäcker is Germany’s fifth largest bakery chain in terms of revenues. The company is the result of a merger of a number of bakery chains in Northeast Germany. It
operates various types of outlets under the brands “Unser Heimatbäcker” and “Lila Bäcker”, mainly in the entrance areas of supermarkets and in shopping centres, as well as its own bakery shops and cafés. It also delivers a range of bakery products to 1,500 customers (supermarkets, hotels, restaurants and filling stations) via a wholesaler.

POTENTIAL FOR DEVELOPMENT

The fragmented bakery market in Germany is characterised by a few major competitors, a consolidation process, and structural changes brought on, among other things, by discount bakeries and, increasingly, in-store bakeries in retail grocery stores. As a high-quality bakery chain with innovative production processes and a holistic marketing concept, the company is well placed to play an active role in consolidating this market.

This strong competitive position was an important reason for our decision to invest in Unser Heimatbäcker. To capture further economies of scale, the company should use its position for further expansion by opening new stores, making acquisitions and continuing the implementation of its “Lila Bäcker” concept. As well as a uniform design at all points of sale, this concept incorporates a special pricing strategy and a customer loyalty programme, among others.

Just a few weeks after entering the investment, the company’s shareholders financed the acquisition of the De Mäkelbörger bakery group from insolvency protection proceedings. The aim is to gradually integrate the group into Unser Heimatbäcker, adding some 1,200 employees as well as more than 100 outlets in Mecklenburg-West Pomerania and Brandenburg. De Mäkelbörger also operates its own large-scale production of frozen bakery goods, which can be used to expand the retail business.

2014 FINANCIAL YEAR

Unser Heimatbäcker’s performance exceeded expectations in 2014. By introducing the legal minimum wage ahead of schedule in July 2014, the company set itself apart as an attractive employer in its business segment. In addition to acquiring De Mäkelbörger as mentioned above, Unser Heimatbäcker took over another smaller bakery chain in 2014.

OUTLOOK AND OBJECTIVES

The company will continue to integrate the acquired outlets and convert more units to the “Lila Bäcker” concept. It has also identified further acquisition targets. In addition, it is expected to expand its retail business. As a result, revenues and earnings should be higher in the current business year compared to the previous year.

€ 9.9mn

INVESTMENT OF DBAG

66.3%

SHARE OF DBAG FUND VI

MBO

TYPE OF INVESTMENT

15.6%

SHARE OF DBAG

JUNE 2014

INITIAL INVESTMENT

2,300

EMPLOYEES

REVENUES in €mnRevenues Unser Heimatbäcker GmbH

Pasewalk (Germany) / www.unser-heimatbaecker.de